- About The Vertens Group
Knowledge is the only.
advantage that matters at the
negotiating table.
The Vertens Group exists for one reason: to ensure that enterprise organizations enter IBM negotiations with the same depth of knowledge IBM brings to every deal.
- Background & Credibility
Founded by the People
Who Built IBM's Deals.
The Vertens Group was founded by David Mahgoub and the founding team — former IBM Dealmakers with over a decade of experience designing, structuring, and closing IBM Enterprise License Agreements for some of North America’s largest organizations.
Adam Julian M
Founder & Managing Partner
Adam Julian M
Founder & Managing Partner — Former IBM Dealmaker
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- 13+ years inside IBM's Enterprise Dealmaker organization
Founding Partner
Partner — Former IBM Dealmaker
Founding Partner
Partner — Former IBM Dealmaker
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- Former IBM Dealmaker — North American Enterprise Market
“We understand not just what the contract says — but how it was built, and where IBM’s real position lies.”
The Vertens Group Advisory Philosophy
- Our Philosophy
They Don't Know What
They Don't Know
Most enterprise organizations approach IBM renewals with capable procurement teams, strong internal relationships with IBM account executives, and reasonable confidence in their process. They often do not know what they do not know.
IBM’s negotiation architecture is deliberately complex. The pricing mechanics behind an Enterprise License Agreement are not accessible to IBM’s own account team — they are the exclusive domain of IBM Dealmakers. When enterprise clients negotiate without that knowledge, they are operating at a structural disadvantage that neither experience nor persistence can fully close.
The Vertens Group was created to close that gap permanently.
- Why This Work Matters
The Difference Is
Measured in Millions.
IBM software represents one of the most significant technology commitments an enterprise organization makes. The agreements are long, complex, and consequential. The outcomes — in cost, flexibility, and contractual risk — shape technology operations for years.
The difference between a well-advised IBM negotiation and an average one is not marginal.
“We understand not just what the contract says — but how it was built, and where IBM’s real position lies.”
- Our Approach
Structured. Confidential.
Deeply Customized.
Our engagements are structured, confidential, and deeply customized to each client’s specific IBM portfolio and organizational context. We do not offer generic advisory templates. We bring a precise understanding of how your IBM agreement was built — and a clear strategy for how it should be renegotiated.
We work with a small number of clients at any given time. That is a deliberate choice.
- Architecture-level analysis
We review your IBM agreement from the ground up — not just the headline numbers, but the pricing mechanics, consumption structure, and overlapping contract terms.
- No generic templates
Every engagement is scoped to your specific IBM portfolio, renewal timeline, and organizational priorities. The strategy we develop is yours alone.
- Depth over volume
We work with a deliberately small number of clients. This ensures each engagement receives the full attention it requires.
- Complete confidentiality
Every engagement operates under strict NDA. Client identity and engagement details are never disclosed — to any party, under any circumstance.
- Who We Serve Best
The Organizations
We Are Built For
We are the right partner for senior procurement, technology, and finance leaders at organizations whose IBM relationship is material, complex, and approaching a renewal decision.
Our clients are not unsophisticated. They are organizations that understand the stakes and want the strongest possible position in the room.
- Financial Services
- Telecommunications
- Aviation
- Government
- IBM ELA Spend $5M+
- Renewal Within 18 Months
- About us
The people behind the work
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Alexander Morrison
Founder & Managing Partner
Alexander Morrison
Founder & Managing Partner
Alexander Morrison
Founder & Managing Partner
Alexander Morrison
Founder & Managing Partner
Begin the Conversation
Request a confidential inquiry. We will respond within one business day. All initial conversations are conducted under a mutual NDA — no obligation, no ambiguity.
Response within one business day · All engagements conducted under NDA